Hair Perfection with Profashion
Straighten, flip, curl or wave – whatever the occasion, star-like locks are easy to achieve with styling tools from Profashion.
Stop by exhibit space #711, 713, 715, 717 for a free demo and a $20 coupon toward your purchase.
Pamper Yourself in the Belk Pavilion
department stores will be bringing in their beauty experts from Clinique, Benefit, Elizabeth Arden Beaut and Fragrance, Dior, Lancome, Belk Beauty, Lancome, Kiehl's, Bobbi Brown, and Estee Lauder
to help you uncover the look that’s right for you. Get secret tips to update your look and choose the colors that flatter your face. You can also update your fragrance option for spring with Parlux, Inter Parfums, L'Oreal, and Coty Fragrances
all in the Belk Pavilion.
Brighten your smile, wherever YOU are!
Looking for a visibly brighter smile? beaut.
gets rid of stains within just 15 minutes! Whiten your teeth wherever YOU are!
Try it out at the Southern Women’s Show and let the beaut.
experts show you how easy it is. Get up to 6 shades brighter with no harmful chemicals! Check out the take-home whitening kits, whitening pens and the new LED phone whitening light – just plug into your phone to get a whiter smile!