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Southern Women's Show
Birmingham-Jefferson Convention Complex
Birmingham, AL


Looks We Love

The Southern Women’s Show is the destination for all fashionistas. Shop in good company at local specialty shops and trendy boutiques from all over the country that have the latest trends. Browse the amazing variety of tops, pants, skirts, dresses, scarves, shoes and more

Skin Loving Goodness

/BÄDE/, the phonetic spelling for body, is an all-natural handcrafted spa product line.

Let the team at BÄDE help you have the best at home spa session using products from the /BÄDE/ line. Formulated for sensitive skin, each product is made in small batches using 100% all natural skin loving ingredients. Your spa experience is waiting for you, grab yours today. 

Upscale Thrifting with a Mission

Sozo Trading Co. is an upscale thrift marketplace designed to create sustainable income for Sozo Children, a non-profit ministry caring for vulnerable children in Uganda, Africa.  All sales go directly back to fund Sozo Children's mission. Shop their exhibit at the show and feel good about adding to your wardrobe!

Something For Everyone

LuLaRoe only produces 1,000 pieces of clothing in a particular print. If you find a print and love it, get it! Once it’s gone you may never see it again. That’s just one of the many things that makes LuLaRoe so unique!

Did you know LuLaRoe has over 25 styles ranging from XXS to 3XL? Stop by and try on a brand new style to add to your closet. So many unique prints and patterns. Grab one quick because once it’s gone you may never see it again!

Shopping Happy Hour!

Enjoy $5 admission after 5pm on Friday, and Saturday! Reduced admission & power shopping – it’s too good to resist!

Getting to the BJCC Easy as 1,2,3!

Interstate improvements are underway, but routes in an out of the BJCC are clearly marked and easily accessible from North, South, East and West. Map your course by following the links below. Also – don’t forget uber and lyft for easy drop off and pick up + no parking fees.
Click here for video directions
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